Mozilla tells “truth” about self
Posted January 7 2008 5:58 pm by kobewan
Tags: firefox, mozilla
Mozilla appears to be getting ready to launch a secret viral campaign geared towards promoting Firefox. They’ve already launched two websites to that effect: Fight Against Boredom, which seems to be the main component of the campaign, and The Truth about Mozilla, a fake blog which centers around sarcastically criticizing Mozilla while increasing awareness about the campaign itself.
Fight Against Boredom comes complete with a long list of outrageous statistics comparing Firefox and Internet Explorer users. Some items on the list include:
- 14% less likely to have sleeping disorders
- 67% more likely to go mountain biking
- 40% less likely to be widowed
- 53% more likely to go hiking
- 60% more likely to drink microbrew beer
- 51% less likely to be an Accountant
- 26% more likely to have gone to a live concert
- 26% more likely to have seen live music
- 45% more likely to have gone on a date
- 36% more likely to play extreme sports
- 76% more likely to have watched a foreign film
- 21% more likely to have an espresso
- 14% more likely to enjoy power weightlifting
- 34% more likely to participate in snow sports
- 6% more likely to practice yoga
- 113% more likely to be a student
- 139% more likely to go rock climbing
- 17% more likely to be self-employed
- 16% less likely to have fungal infections
- 41% more likely to have watched a documentary
- 36% more likely to participate in extreme sports
- 69% more likely to be in the Arts & Entertainment industry
The “Truth” about Mozilla [via TechCrunch]
EDIT: Looks like the Fight Against Boredom website is temporarily down. Maybe Mozilla’s marketing department jumped the gun here? Oops.